SPECIALIST IN GRAPHIC DESIGN AND BRAND COMMUNICATION

I view things from a holistic perspective when I create my design and concepts. With clear objectives, a visual identity and a communication strategy the brand communication will be consistent, and you will start to build brand awareness, both in the short and long term.

Many years of working with both digital and print design has given me valuable insights and has enabled me to work through the entire process from idea to final product. Handling a variety of clients as a freelancer has given me a solid ground and great experience in how to structure a work process that best suits a client’s needs.

In 2016 I entered the world of financial communication. First as the Art Director at Collector Bank, I got to combine daily design work with quarterly reports, financial presentations, annual reports, etc. My later role as Senior Art Director at Catena Media was to transform their brand and align it with the new strategic communication platform, new visual identity, and brand platform.

I am always striving to renew and improve. I work as well operationally as I do in leading positions. Over the years I have had the benefit of working with a wide range of clients and companies, and I have learned to listen to the client and seek to understand their vision and what they want to communicate.

PROFESSIONAL EXPERIENCE

Catena Media plc (Mid-cap)
2018 – Present
Malta, Gothenburg

Senior Art Director, Corporate Communications
Catena Media is a lead generation company.
– My role as Senior Art Director was to transform Catena Media’s brand by aligning it with the new strategic communication platform. This included a new visual identity and guidelines, visual imagery, web design, visual corporate communication and a brand platform. My responsibility was also to support the finance team with designs for the interim reports and annual reports. As I worked closely with the Head of Investor Relations and Communications, this extended my knowledge within corporate communication and how to apply my talents in a wider range of issues to the company’s benefit.

Collector Bank
2016 – 2018
Gothenburg

Art Director
Collector Bank is a niche bank that offers cost-effective and innovative financial solutions to private and corporate customers.
– I was part of the communications/marketing department and worked closely together with the Creative Director, Brand Managers, Copywriters, Social Media Manager, Content Creator and Digital UX Designers. My role was to create concepts and designs in line with our brand identity and communication platform. I supported and guided our graphic designer as well as the UX Designer. In combination with the daily design products I was also responsible for the design of interim reports, financial presentations, annual reports, etc. This gave me great experience in investor relations and corporate communication.

Misspantie.se
2015 – 2018
Kungsbacka

Art Director / Founder and Co-Owner
Miss Pantie was an online store within the fashion segment focusing on lingerie.
– Creating a fashion concept and an online store was significant in so many ways. I learned how to produce lingerie in China, set up a web shop, choose payment solutions, arrange photoshoots, produce all graphic design, manage marketing and social media, pick and pack orders and take care of all customer service. The experience of developing a brand concept and online store has given me great insights and increased understanding of how important it is to constantly work with one’s brand.

Almedalsgolv – Hardwood flooring
2014 – 2015
Kungsbacka

Art Director
– While working in my own company (Miss Pantie) I also worked part time 50% at Almedals Golv, a small exclusive hardwood flooring company. My responsibility was to increase their brand awareness among their customers, architects. I set a strategy for the website as well as all the graphic design, and was active in social media.

Lilla Café Winbär HB
2012 – 2014
Kungsbacka

Art Director / Founder and Co-Owner
A pop-up coffeshop in Vallda Sandö, Kungsbacka

Design by Jessica
2011 – 2017
Kungsbacka

Freelance Art Director
During a couple of years I ran my own company. Clients included TFIP, Rockbaren, The Cod Strömstad, Gränsens Barnbutik, Funqwear, Netify AB, and Winsnes Fastighetsbyrå.

Forsman och Bodenfors Factory AB
2009 – 2009
Gothenburg

Graphic designer / Internship 3 month during my graphic production program 2007-2009
Production agency
– My area of responsibility was graphic design and prepress. I got great insights and understanding of how an advertising agency and a production agency collaborate.

Elanders Tryckeri AB
2008 – 2008
Mölnlycke

Graphic designer / Internship 2.5 months during my graphic production program 2007-2009 Printing company
– Working at the prepress department and gaining insight into how a printing company worked, as well as learning how to finish my design files before printing. Customers included Liseberg AB and Scania.

Crossroads Loyalty Solutions
2003 – 2015
Gothenburg

Art Director
Crossroads designs, develops and operates customer loyalty, reward and e-commerce solutions. They build and host the site, purchase and stock the products, pack and ship the orders, handle payments and invoicing, and operate customer service.
– My area of responsibility was to design online stores and to create all marketing material for our clients. Working with both online and print products has given me valuable insight in both areas and enabled me to work throughout the process from idea to final product. I had the privilege of working with a large variety of clients, such as: SAS, Mastercard, Eurocard, Telia, Miljonlotteriet, Löfbergs, Design House Stockholm, Fortum, Black and Decker, GE Moneybank, GP Batteries, Pellevävare and Trygghansa.

MyOffice i Göteborg KB
2002 – 2003
Gothenburg

Receptionist / Customer Service
Accounting firm

Trigger AB
2002 – 2002
Gothenburg

Receptionist / Customer Service
Communication agency

Liseberg AB
2001 – 2001
Gothenburg

Shop assistant
Amusement park

EDUCATION
Information production – Prepress / Graphic design production KY-Akademien, Gothenburg 2007–2009
Secondary school Schillerska Gymnasiet, Gothenburg 1998–2001

COURSES
2010 – Flash CS3 Crossroads, Gothenburg
2007 – InDesign CS2 Folkuniversitetet, Gothenburg
2004 – Photoshop CS2 Informator, Gothenburg
2001 – Sale and customer service – Liseberg AB, Gothenburg

SOFTWARE SKILLS
InDesign CC
Photoshop CC
Illustrator CC
Acrobat Professional
Keynote
Ctrl-Print
Microsoft Office
Wipcore eBusiness
Magento e-commerce platform
Pitstop Professional
WordPress

LANGUAGES
Swedish and English
– Spoken and written fluency

CONTACT