Having worked with design and communication for many years I have learned how important it is to create a identity along with a strategy to achieve brand awareness in both the short and long term.

I like to see things from a holistic perspective and create my design and concepts based on this. A clear vision of purpose, goals and messages will make the design process a lot easier and give your customers a very good brand experience in the end.

I started my career as a designer in the e-commerce business, making the design for a lot of different online stores and creating all marketing material needed for our clients. Working with both online and print products has given me a good insight in both areas and to be able to work throughout the process from idea to final product. During this period i also finished my education within graphic design production.

Also the experience of running a small company has given me many valuable insights and increased understanding of how important it is to constantly work with one’s brand.

I have always loved to create and design in different ways. Whatever the case, I always aim to renew and improve. Having the benefit of working with alot of different clients and companies over the years, I have learned to always be humble facing a task. Listening to the customer and understanding their vision and what they want to communicate. All this, along with a great team, everything is possible!


2015 –
Art Director
Collector Bank – Technologi company with a banking licens
Collector Bank is a niche bank that offers cost-effective and innovative financial solutions to private and corporate customers. Innovation is one of their major drivers. With a focus on speed, flexibility and technology, they develop new solutions based on their customers needs.

– My current job where I work closely together with Creative Director, Brand Managers, Copy writers, Social Media Manager, Content Creator and Digital UX Designers. Here we work as an inhouse agency where my role is to create concepts and designs that are in line with our brand identity and communication platform. I support and guide our graphic designer as well as UX Design.

2015 –
Art Director / Founder and Co Owner
Misspantie.se – Fashion, Kungsbacka, Sweden
Miss Pantie is a online store that sells feminine and cute panties.

– To creating a online store and run it has been instructive in so many ways. I have learn how to produce panties in China to set up a web shop, choosing payment solutions, doing all graphic design, managing marketing and social media, picking and packing orders and taking care of all customer service. It’s really hard work but very fun!

2014 – 2015
Art Director
Almedalsgolv – Hardwood flooring, Kungsbacka, Sweden

– While I worked on my own business (Miss Pantie) I also worked part time 50% at Almedals Golv, a small exclusive hardwood flooring company. My jobb was to increase their brand awareness towards their customers, who are architects. Maintain their web site, produce all graphic design and be active in social media.

2012 – 2014
Art Director / Founder and Co Owner
Lilla Café Winbär – Pop up coffeshop, Café, Kungsbacka, Sweden

2011 –
Art Direction / Founder and Owner
Design by Jessica – Graphic design, Kungsbacka, Sweden

2009 – 2009
Graphic designer / Internship 3 month during my education of graphic production 2007-2009
Forsman och Bodenfors Factory AB – Production agency, Gothenburg, Sweden

– Here I worked with various tasks, graphic design and prepress mostly. I also learned how the collaboration between an advertising agency and a production agency worked.

2008 – 2008
Graphic designer / Internship 2,5 month during my education of graphic production 2007-2009
Elanders Tryckeri AB – Printing, Mölnlycke, Sweden

– Working at the prepress departments and gaining insight into how a printing company worked, as well as learning how to finish my design files before printing.

2003 – 2015
Art Director
Crossroads Loyalty Solutions – E-commerce, Gothenburg, Sweden
Crossroads design, develop and operate customer loyalty, reward and e‑commerce solutions. They build and host the site, purchase and stock the products, pack and ship the orders, handle payments and invoicing, and operate the customer service.

– Here I had the privilege of working with a lot of different clients, large companies as well as small one’s. Some of these where, SAS, Mastercard, Eurocard, Telia, Miljonlotteriet, Löfbergs, Design House Stockholm, Fortum, Black and Decker, GE Moneybank, GP Batteries, Pellevävare and Trygghansa.

2002 – 2003
Receptionist / Customer Service
MyOffice i Göteborg KB – Accounting firm, Gothenburg, Sweden

2002 – 2002
Receptionist / Customer Service
Trigger – Advertising agency, Gothenburg, Sweden

2001 – 2001
Shop assistant
Liseberg AB – Amusement park, Gothenburg, Sweden